Strategic Storyteller. Brand Builder. Leader.
Professional Journey
I’m a strategic brand and marketing leader with 15+ years of experience in advertising and brand communication — spanning Retail, BFSI, FMCG, and IT. My strength lies in helping brands find clarity, build relevance, and create consistent impact across the full marketing ecosystem — from positioning and platform thinking to content systems and community engagement.
I believe in meaningful work with measurable outcomes. I care about clarity. I care about people. And I care deeply about building brands that last.
I’m a brand custodian — focused on connection, consistency, and meaningful growth.
I believe a brand is more than just a logo or a campaign - it’s how people feel, remember, and trust. Strategy always comes first, because without it, communication is just noise. Every piece of communication should be clear, purposeful, and grounded in real business and audience needs. Consistency builds memory, but clarity builds meaning. The best marketing isn’t always the loudest - it’s the most relevant. I’ve learned that good work comes from asking the right questions, listening deeply, and collaborating with people who care.
At the core of everything I do is a simple belief: brands grow when you understand them deeply - and speak to their audience honestly.
Client Engagements
I have had the privilege of collaborating with diverse clients and brands, contributing to their brand communication, marketing & advertising strategies.
and more...
I have had the pleasure of collaborating with Sandhya when I was heading the Xbox business at Microsoft. As a partner from the digital agency, Sandhya displayed tremendous enthusiasm and innovativeness to deliver on our brand strategy for Xbox in India. She was instrumental in helping us execute a highly successful exclusive distribution partnership with Amazon where she worked across two large organizations (Amazon and Microsoft) to deliver a seamless campaign and she was also instrumental in landing one of the biggest launches for Xbox in India with Xbox One. She is one of those rare agency people who has the caliber to work both at a strategic level as well as execution level. For Xbox she redefined how we view social media and its impact on the brand by conceptualizing, articulating and executing a near perfect strategy in India. At a client management level, I never heard her say no to any delivery timelines we set. That goes to show her team management skills at her agency to rally people together to deliver high quality work within tight deadlines.
Anshu Mor, Former Xbox Head
Contact
Want to collaborate, connect, or just say hi? Feel free to reach out to me via email or LinkedIn.
